Featured Retailer: J. Michael

Established in 1920, J. Michael has become the cornerstone of Birstall village life. This modern meat delicatessen offers something for everyone, from superb Outdoor Reared Pork to the more exotic Alligator & Springbok. In addition, J. Michael stock a variety of cheeses and accompaniments (including our delicious sauces!). We asked cheeky chappy Scott Langdon,
the store manager (above left) to tell us more about what makes this village butchery so different...

Describe your butchery... Modern deli/butchery where people can shop and select their own products.

What makes you tick? Selling good food and have a good rapport with our customers.

Have you noticed a change in customers' tastes over the years? Yes, there's been a change from old fashion cooking to greater demand for convenience food. Customers still want to cook but don't often have the time.

Why should people buy British? Two reasons. Firstly British food is the best in the world, with very high standards of regulations and secondly it keeps people in work in this country as so much is manufactured abroad nowadays.

What is the biggest misconception people have about independent butchers? We're expensive!

How would you compare yourselves to the supermarkets? We don't, we just do it better.


Complete the following sentences....

I have a passion for... greek food and hospitality.

The best thing about my job is... feedback from customers for selling top food.

The best advice i’ve ever been given is... there is no average.

My favourite Tiffin Luxury Sauce is... Tikka Marinade.

Visit J. Michael Meat Purveyor, 7 Sibson Road, Birstall, LE4 4DX
Telephone: 0116 267 4003 0r visit www.jmichaelmeat.co.uk